Social media is a unique means of communication and content consumption. That’s why we help our clients optimise and develop new content to address specific challenges in today’s modern connected world. Content is an integral part of social media management for the automotive business today. Successful content strategies address the unique challenges of smaller screens and shorter attention spans. Long gone are the days when a consumer goes to a dealership and waits for a salesperson to sell them a car. We work with car dealers to create new content and optimise existing content for social media success.
What does this mean for automotive brands?
- They need to be social during every stage of the consumer’s buying journey: from discovery, evaluation and purchase, all the way through post-purchase. Consumers develop strong ties to their cars so if you’re there to support their enthusiasm, they will respond with loyalty and engagement.
- Automotive brands who use social media effectively build brand affinity through authentic engagement, have a strong crisis protocol, and help customers with their car questions, pre and post-purchase.
Social media is where consumers discover, evaluate, and ask questions about cars that they’re thinking of buying, presenting the perfect opportunity for your business to engage directly with them. The customer journey doesn’t end after they’ve left the dealership. The majority of consumers want to engage with brands post-purchase via social media. This can be routine maintenance reminders, promotional offers, tips on vehicle usage and maintenance plus so much more.
The automotive industry is running towards automated solutions for their social media needs. That’s where we stand apart. We incorporate a human element into everything that we do, all the way from onboarding to implementation.
We start with an exploratory discussion, determining our client’s needs, budget, and goals. We take into account the different time zones and languages for each touchpoint so we’re able to help our automotive clients increase social media engagement, customer satisfaction, brand perception and brand loyalty.
Contact us now to find out more about how we can support and help grow your business.
You set the standards, we do the rest.
